Rhizome

Rhizome

Rhizome is a regional food research and incubation company from Blue Hill restaurant and Stone Barns Center for Food & Agriculture. The new joint venture produces methods and products to revitalize regional food systems by tackling food and farming as one subject. Why regional? Because it's the best way to create a healthy, delicious food culture that supports the right kind of farming and the right kind of eating. Positioning and language in collaboration with the Rhizome team. Design, art direction, and photography by Creech.

Positioning

Language

Branding

Art Direction

Design

Packaging

Website

Rhizome The problem is the scale of the problem. The way we eat. The way we farm.

Rhizome Upland Rice Bread

Research Develop Spread

Rhizome Bone Charcoal

Rhizome Partners

Rhizome is a group of farmers, chefs, academics, plant breeders, millers, artisans, entrepreneurs working together to create a new, replicable model for how we think about, produce, and consume food.

Spread not scale.

Re-regionalize the food system.

Rhizome Greenhouse

Research Develop Spread

Our name is inspired by rhizomatic root structures.   These structures are literally defined as continuously growing horizontal underground stems. They spread in a non-linear and interconnected way. And when the conditions are right, they  put out shoots above ground. This powerful ingenious underground system doesn’t put anything out into the world until it’s created the network, the system, to support growth.

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