Rhizome

Rhizome

Rhizome is a regional food research and incubation company from Blue Hill restaurant and Stone Barns Center for Food & Agriculture. The new joint venture produces methods and products to revitalize regional food systems by tackling food and farming as one subject. Why regional? Because it's the best way to create a healthy, delicious food culture that supports the right kind of farming and the right kind of eating. Positioning and language in collaboration with the Rhizome team. Design, art direction, and photography by Creech.

Positioning

Language

Branding

Art Direction

Design

Packaging

Website

Rhizome The problem is the scale of the problem. The way we eat. The way we farm.

Rhizome Upland Rice Bread

Research Develop Spread

Rhizome Bone Charcoal

Rhizome Partners

Rhizome is a group of farmers, chefs, academics, plant breeders, millers, artisans, entrepreneurs working together to create a new, replicable model for how we think about, produce, and consume food.

Spread not scale.

Re-regionalize the food system.

Rhizome Greenhouse

Research Develop Spread

Our name is inspired by rhizomatic root structures.   These structures are literally defined as continuously growing horizontal underground stems. They spread in a non-linear and interconnected way. And when the conditions are right, they  put out shoots above ground. This powerful ingenious underground system doesn’t put anything out into the world until it’s created the network, the system, to support growth.

See More Projects

New, since 1926.

AG1 Packaging

Brand-led hypergrowth.

A seed company dedicated to deliciousness.

Seeds and vegetables with chef Dan Barber.

Coffee from the near future.

Coffee from the near future.

One Litte Fish

A book about lunch that’s actually about the universe.

Healing Botanical Skincare.

Framebridge

Live life to the framest.

Artisan technology for American fishermen.

When the founder has a Greek grandmother.

ByHeart Baby

The first new formula company to build its own U.S. factory in decades.

No Boundaries

Rebranding Walmart’s biggest Gen Z apparel brand.

Spread not scale.

Spread not scale.

Daring New York Times

A bold message for Big Chicken.

Start with Rose.

Smash Kitchen

The Glen Powell of condiments.

Cometeer goes to Whole Foods

Cometeer goes to Whole Foods.

Monastery Packaging

Skincare that’s really really natural.

Book of the Month Packaging

Non non-fiction.

Seremoni Each fish a gift.

There’s a new fish in town.

AG1 Out of Home OOH

How Athletic Greens became AG1.

Melting is the new making.

Melting is the new making.

Squeezing microbes like tiny little olives.

Modern Animal

Maybe you’re a Modern Animal person.

Seremoni Black Cod

Beautiful fish.

More In One Nutrition

Row 7

For beet lovers and beet haters.

Daring Out of Home OOH

It’s like chicken without the weird parts.

Pax Live Rosin Packaging

More flowerful.

Framebridge

3 million custom frames and counting.

ByHeart - A better formula for formula.

Breast milk science.