Modern Animal is creating a more human experience for animals, pet owners, and veterinarians. Rapidly expanding across the country, the company offers high quality veterinary care delivered in a modern, tech-enabled service model. Creech undertook a complete branding project, inclusive of positioning, design, language, and photography. This work launched the brand and is still in use. It's helped Modern Animal stand apart in a crowded animal wellness market, build deep loyalty among customers, and support the company through a $75M Series C fundraise.